Advertising

Advertising courses are generally housed with journalism or mass communication departments, although they may be a part of a communication career or business program.
Jobs in advertising include: advertising or marketing professional, copy writer, account professional, sales manager, media planner, media buyer, creative director, media sales personnel, and public opinion researcher.

Communication subjects that can emphasize an advertising career include: marketing, copy writing, research methods, persuasion, advertising and society, mass media, interpersonal communication, mass media law, media production, public speaking, and small group communication.

Communication Education

Communication educators are hired at all educational levels—elementary and secondary schools, community colleges, colleges and universities. Most communication faculty personnel are found at the collegiate level. To teach communication in an elementary or secondary school you need to get certification. Each state has its own regulations, but almost all require a minimum of a bachelor’s degree in the field you will be teaching. Becoming an instructor at the college level generally needs a doctoral degree, though some community colleges will employ a candidate with a master’s degree. Community colleges tend to prefer graduates who have a general communication degree so they can teach a variety of courses. Four-year schools, especially research and graduate level universities, prefer candidates trained in a specific area, such as organizational communication, rhetoric and public address, or interpersonal communication.

Electronic Media/Radio-Television/Broadcasting

The field of broadcasting is going through a period of fast change. One of the trends is the mixture of radio and television with computers and interactivity. Even the title of the sector is shifting from the present emphasis on broadcasting to electronic media.

Journalism (Print or Electronic)

Journalism includes researching and collecting information and communicating it to the public through writing, speaking, visual, or electronic means. Collegiate enrollment in journalism programs remains fairly constant. Approximately 50 percent of journalism graduates find employment in the sector within six to eight months after completing their undergraduate degree.

How to Select Candidates to Interview

Your starting point, du planning a job interview with a individual, is to review each candidate’s:

1. Resume cover letter and
2. Resume

When faced with 100-200 candidates, it is vital to use devices that separate the great individuals from the many. These will aid you select the candidates for the job interview. They will also help you prepare your list of questions to use to telephone screen individuals and query during the job interviews.